This is directly from the Tree Canada 

Our Vision

Improving the lives of Canadians by planting and nurturing trees while teaching about the value of trees.

Our Mission

To bolster Canada’s urban forests and inspire people to participate in, and advocate for, community greening.

Our Core Values

Passionate: We are committed to a greener, greater Canada.
Collaborative: We work hand-in-hand with partners, governments and agencies.
Integrity: We conduct business with the highest level of professional integrity.
Quality: We are committed to delivering quality educational programs and services.
Results-Oriented: We focus on achieving tangible results.